This complete and comprehensive analysis of bp plc, includes an overview of the industry the company operates in, a pest framework analysis of the industry, and then moves on to analyzing the company itself. A pestel analysis is a tool or framework for marketers you can use it if you are seeking to analyze and screen the external marketing environment of you company the strategic management tool gauges the macro environmental factors. Bp global plc (bp, formerly known as british petroleum) is unique among petroleum companies in that it also engages in the production and distribution of aluminum coils for the beverage industry. Pest analysis method and examples, businessballscom pestle analysis factsheet , chartered institute of personnel and development (cipd) pest analysis , discusses how a pest analysis can help determine the risks and opportunities associated with entering a foreign market. The article starts with the outline of the company, followed by the analysis of csr issues bp is facing in host countries also measures required to be undertaken by bp in order to address csr challenges effectively are described in the paper, as well as the limitations of acknowledged measures are acknowledged.
A pestel analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation the result of which is used to identify threats and weaknesses which is used in a swot analysis. Swot analysis of british gas is covered along with segmentation, targeting, positioning it also talks about usp, tagline and competitors. Section 1 identify british petroleum's (bp) key stakeholders and map these stakeholders in terms of the power/interest grid the stakeholder analysis of british petroleum will identify those entities that can influence or are influenced by the company's objective and strategies (freeman, 1984.
A popular tool for identifying these external factors is the pestle analysis, which can be used to help you consider political, economic, social, technological, legal, and environ- mental issues. Pestel analysis of british petroleum british petroleum [bp] is a british multinational oil and gas company situated in london it is the sixth-largest energy company in the world by market capitalization. Strategic management insight is the place where you can find the most comprehensive information on strategic management subject online. Bp buys electric vehicle charging network chargemaster in green push 13 jun 2018 , 2:30pm fossil fuel resurgence has already dashed paris climate goals, says bp. Pestel analysis is one of the tools can support the organisations to estimate macro-environmental factors which can have an impact on them swot analysis is another important tool, which assists organisations in additional developing their self consciousness.
Bp pestle analysis essay 3 13 harvard reference abstract: bp is a british global energy company and is the 4th largest company in the world. Strategic report it is a challenging time for our industry but we are making the changes that are needed without compromising our longer-term goals. 1 titlestrategic analysis of marks & spencer plc description strategic business analysis of marks & spencer, an iconic british retailer brand: pestel, swot, porter's five forces and value chain. Pest analysis stands for political, economic, social, and technological analysis and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management but the word pest is no more than a convenient mnemonic. Pest analysis (political, economic, socio-cultural and technological) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.
Case analysis : tnk - bp (russia) 2008 part ii- situational analysis a general external environment 1 case analysis : tnk - bp (russia) 2008 situational analysis . Published: mon, 5 dec 2016 kotler (1998) stated that pestel analysis is a strategic tool to analyse the present market condition of a business, understanding market growth or decline, potential and direction for operations. Cash cows: bp has a big market share in oil and gas industry with its wings extended in 80 different countries, however these sbu are with high market share with less room for the growth as it is a mature market, these sbu need to be managed well with right strategy to maintain the profits stars: bp is presently well established in most of its. Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors.
Pestel analysis :m e porter has suggested a frame work called pestel analysis in understainding the forces in the macro environment g schools and armstrong states that understanding how pestel factors might impact on and drive change in general is a good starting point pg 66 the term pestel stands for political , economical social. Bp had many commitments that they needed to uphold in the gulf area and fulfilling these commitments was part of bp's strategic corporate social responsibility bp had to stop worrying about profits and do something to benefit society, and this time the company needed to help fix the coast. British petroleum (bp plc) ansoff matrix bp market penetration bp has a clear and focused strategy porter five force analysis of the industry pestle analysis . Introduction deepwater horizon oil spillage in the mexican gulf: deepwater horizon platform was an ultra-deepwater, semi-submersible offshore oil drilling rig, which built in 2001 in south korea by hyundai heavy industries, and leased to bp plc until 2013.