Micro environment factors the supplier: business success depends on the suppliers when they enjoy an authority the supplier of a company holds the power when they are the only one in the market or when they are the largest supplier of the goods. Preparing a marketing environmental analysis is an essential step in understanding the external local, national or international forces that might affect your small business. Most important factors of micro environment of business are as follows: 1 competitors, 2 customers, 3 suppliers, 4 public, 5 marketing intermediaries, 6 workers and their union the micro environment of the organisation consists of those elements which are controllable by the management. Within this environment we have the macro-environment and the micro-environment let's start with the micro-environment let's start with the micro-environment the micro-environment consists of the factors close to the business (usually involving business relationships) that affect its ability to serve its customers. News about nike inc, including commentary and archival articles published in the new york times.
There are very few competitors within this small micro environment as for the macro environment they operate in, it would have to be the trainer and everyday footwear market they are sold in the main shoe shops as they are very desirable to wear all the time as your main everyday functioning footwear. Nike is a multinational company that does business across the globe as such the company is influenced by a wide range of environmental factors that define how the. Nike caters to its customers through both the wholesale and direct-to-consumer channels, which accounted for 806% and 189% of total nike brand's sales respectively, in fiscal 2013.
Micro environmental analysis this is also known as the task environment and affects business and marketing at the daily operating level while the changes in the macro environment affect business in the long run, the effect of micro environmental changes are noticed almost immediately. Its business, the internal and external environment important external environmental factors that affect the growth of the company is the industry and market. Political: the political environment of a country is influenced by political organizations, political stability and foreign policy etc all these factors have a bearing on business economic: the economic environment of mcdonald comprises the nature of economic system of the country, the structural anatomy of the economy, the economic policies. Nike need to ensure that the supplier have enough materials to make the product because this would affect the business sales intermediaries: nike decided to work without intermediaries because nike wants to interact with the public by doing this this would help development of their own social network nike. In 2003, nike, an international apparel and footwear company, bought converse other things that we looked at to do with the company are some of its competitive advantages, which ties in closely with another micro factor: its competitors.
The macro environment consisting of wider societal authorities, and the micro environment which incorporates the influences related to a company, together form the general marketing environment of a company. Nike's management analyzes its internal environment and makes decisions based on that analysis because of nike's marketing research, the company has decided to revamp its apparel division to be more fashion savvy. Ageing population, obesity- 608% of adults and 311% of children are overweight (bbc 2009) there is an increased focus on doing physical activity to help control weight loss and even control diseases such as heart disease and cancer. A pest analysis is sometimes expanded to incorporate legal and environmental factors this is known as a pestle analysis there are many statutes books containing company law as almost every aspect of an organisation's operation is controlled through legislation from treatment of employees through to health and safety. The micro environment includes the company's suppliers, customers, marketing intermediaries, interest groups and competitors the macro environment covers broad trends and patterns in society as whole which may affect all markets, but will be more relevant to some than others.
Micro and macro factors affecting the coca-cola company in discussion we delegated tasks amongst the group and each member offered initial ideas we have covered the micro and macro environment of our chosen brand and have begun to look at these in more depth. Nike inc's swot analysis emphasizes the importance of product development to maintain a competitive edge however, the results of this swot analysis point out some possible new strategic directions to further enhance nike's global performance and leadership. Macro analysis pestle analysis is the framework used to scan the organisation's external macro environment (oxlearn, 2013) pestle standing for political, economic, social, technological, legal and environmental.
A pestel/pestle analysis of microsoft corporation reveals the most significant issues based on the conditions of the company's remote or macro-environment. Pestle analysis of nike the focus should be on the macro environmental factors of nike, as it is an international organization, so consists of political, economics, society, and technology.
Nestle micro environment analysis example nestle operates in over 130 countries and in order to understand the business environment they operate in analysis on the external factors that lie outside the control of nestle has to be conducted (grant et al 2011, 101. Pa1: nike - environmental marketing analysis mahendranath gunti bus 510 - marketing management westcliff university instructor: dr geraldine goodstone nike is a global brand headquartered in the united states, europe, and the asia pacific region, specialized in the manufacturing of athletic apparel, footwear, accessories and equipment. Macro and micro environmental analysis of starbucks environmental analysis for marketing plan marketing environment- macro and micro components and their impact on marketing decisions. Nike has intense competition with rival companies such as adidas, under armour, puma, and new balance almost all compete in various business areas (footwear, apparel, protective clothing against excessive heat/cold.